Marketing Specialist

Job overview

The Marketing Specialist role is hybrid in Tyler, TX, with a Monday–Friday schedule from 8:00 AM to 5:00 PM. Compensation is not specified; the posting describes a competitive hourly wage. The role supports scalable growth and development across Luminous Services’ multiple brands. The specialist develops and manages marketing campaigns and content, using performance data to improve lead generation, acquisition costs, and website conversions. The work translates executive direction into market-ready messaging and supports sales, recruiting, brand awareness, and service launches.

What you'll do

• Manage and optimize paid advertising campaigns across platforms such as Meta, Google, and YouTube
• monitor CPL, CAC, ROAS, and conversion rates
• identify channels and growth opportunities
• create campaign frameworks
• film and edit video and produce content and graphics
• develop campaign hooks, scripts, and messaging
• update website pages and create landing pages
• research competitors
• assist with brand launches and service rollouts
• collaborate with the executive team.

What we're looking for

Skills & competencies

marketing specialist

hybrid

tyler tx

paid advertising

meta ads

google ads

youtube

content creation

video production

website optimization

lead growth

luminous services

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive hourly wage
• supportive work environment
• training and advancement opportunities
• flexible scheduling options.

Why this role

Hybrid role; Monday–Friday, 8:00 AM–5:00 PM; combines paid media, content production, website optimization, and performance analysis.

About the employer

Luminous Services LLC is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.