Product Marketing Manager, Direct

Job overview

The Product Marketing Manager, Direct role is onsite in Brisbane, CA, with anticipated annual salary of $130,000–$145,000. Avive Solutions develops automated external defibrillators and a connected response system, with a mission to improve rapid access to life-saving defibrillation. The role owns product positioning, messaging, go-to-market strategy, launches, and sales enablement for Avive’s direct business. It translates product capabilities and customer experience into clear materials and proof that help sales teams communicate value, support buyer decisions, and contribute to pipeline goals.

What you'll do

• Position the Avive Connect AED, REALConnect, and 4 Minute Community for direct buyers
• define messaging architecture and value propositions
• create sales enablement materials and training
• lead product and program launches
• develop competitive messaging and proof assets
• coordinate core messaging with the channel product marketing counterpart
• incorporate customer insights
• track content and launch performance against pipeline goals.

What we're looking for

Skills & competencies

product marketing manager

direct business

brisbane ca

avive

full-time

aed

realconnect

go-to-market

sales enablement

product launches

$130k–$145k

life-saving defibrillation

Work arrangement

• Weekend coverage required

Why this role

The role owns the core direct-business narrative and source materials used by the broader product marketing function.

About the employer

Avive is hiring for this role. Industry: Surgical Appliance and Supplies Manufacturing. Sector: 33.