Founding Go-to-Market Marketer

Job overview

The Founding Go-to-Market Marketer role is onsite in San Francisco, CA, with a stated salary range of $150,000–$200,000 per year plus competitive equity. SketchPro is building an AI copilot for architects and engineers that accelerates construction documentation. As the company’s first marketer, this role turns customer and architect insights into evidence-based stories, product positioning, launches, and demand-generation work. The goal is to help architecture firms understand the product, request demos and pilots, and evaluate SketchPro during sales conversations.

What you'll do

• Interview customers and in-house architects
• create LinkedIn posts, videos, demos, launch announcements, blog posts, case studies, and technical deep dives
• ground claims in project and customer evidence
• edit and fact-check content
• explain product positioning for different firm sizes and roles
• maintain website copy
• plan and ship product launches
• distribute content through LinkedIn, search and AI answer engines, email, PR, and referrals
• plan industry-event presence and host roundtables and dinners
• track channel contribution to demos and pilots
• create pilot materials with Forward Deployed Architects.

What we're looking for

Skills & competencies

founding marketer

go-to-market

b2b marketing

content strategy

customer stories

product launches

architecture software

ai tools

san francisco ca

sketchpro

$150k–$200k/year

equity

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision coverage
• expensed lunch and dinner five times per week in the San Francisco office
• health and wellness stipend.

Why this role

First marketing hire; the company works in person with architects and engineers in San Francisco and uses AI tools for much of content production.

About the employer

SketchPro is hiring for this role. Industry: Custom Computer Programming Services. Sector: 54.