Director of Paid Media

Job overview

The Director of Paid Media role is onsite in Miami, FL; compensation is not specified. One Park Financial connects small businesses with flexible financing and funding options to help entrepreneurs access working capital. The director owns and scales paid acquisition across digital and traditional channels, aligning audience strategy, investment, and measurement with company growth goals. The role leads a team and partners across sales, underwriting, analytics, and compliance to improve qualified leads, funded deals, and marketing returns.

What you'll do

• Set annual and quarterly paid media strategy, budget, and channel mix
• lead and develop channel specialists and manage agency, vendor, and publisher partners
• optimize campaigns across search, social, video, display, programmatic, AI-driven discovery, television, radio, out-of-home, and print
• build bilingual English/Spanish go-to-market strategies
• manage measurement, attribution, forecasting, and reporting
• coordinate with Sales, Underwriting, Analytics, Data Science, and Compliance.

What we're looking for

Skills & competencies

director of paid media

paid acquisition

performance marketing

omnichannel strategy

lead generation

digital advertising

traditional media

bilingual marketing

english and spanish

miami fl

one park financial

fintech

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based incentives
• health, dental, and vision benefits
• 401(k)
• paid time off
• growth and development opportunities
• company events and team-building activities.

Why this role

Leadership role spanning digital and traditional media, with a stated focus on bilingual marketing to U.S. Hispanic and Puerto Rico small business owners. Requires 10+ years of paid media/performance marketing experience and at least four years leading teams and multichannel budgets.

About the employer

One Park Financial is hiring for this role. Industry: International, Secondary Market, and All Other Nondepository Credit Intermediation. Sector: 52.