Product Marketing Manager

Job overview

The Product Marketing Manager role is remote; the listing identifies Lakeland, FL, and describes the position as in-office and remote. Compensation is not specified. Metrc provides software, RFID technology, customer support, and a secure database for tracking cannabis through the supply chain. The manager connects product, sales, and customers by developing product positioning, messaging, and go-to-market plans. Market and buyer insights, launch execution, and sales enablement help increase awareness and adoption of Metrc’s solutions and services.

What you'll do

• Collaborate with product management, sales, customer success, marketing, support, and regulatory teams
• define market opportunity and conduct segmentation and targeting
• conduct market research, customer interviews, and competitive analysis
• develop product positioning and messaging
• support go-to-market planning and lead launches, feature releases, and market expansions
• create marketing plans, sales enablement plans, and solution playbooks
• provide insights for campaigns
• partner on content across web, email, events, and thought leadership
• develop customer references, testimonials, and case studies
• represent products through speaking and written work
• equip sales with pitch decks, battle cards, collateral, talk tracks, playbooks, and training
• define and measure success metrics and report results.

What we're looking for

Skills & competencies

product marketing manager

product marketing

go-to-market strategy

product positioning

market research

saas

cannabis regulatory systems

remote

metrc

customer insights

product launches

sales enablement

30% travel

Work arrangement

• Weekend coverage required

Why this role

Requires 4+ years of product marketing experience, preferably in SaaS, GovTech, or regulated industries, and a bachelor’s degree in business or marketing. Limited travel of 30%, subject to change.

About the employer

Metrc, LLC is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.