Product Marketing Manager, Media Command

Job overview

The Product Marketing Manager, Media Command role is onsite in Washington, DC. Compensation is not specified. The role supports BMG’s proprietary broadcast software platform, a strategic growth driver for the company. This position owns product positioning, competitive differentiation, sales enablement, and customer adoption for Media Command. It works with Sales and the internal product team to strengthen market messaging, equip sales efforts, and improve customer adoption using research and AI-assisted analysis.

What you'll do

• Own Media Command positioning and competitive differentiation
• develop win/loss messaging, collateral, and sales battle cards
• conduct win/loss interviews and update messaging quarterly
• use Claude for competitive research and ROI comparisons
• create case studies, one-sheets, demo scripts, sales decks, proposal materials, and RFP responses
• conduct prospect discovery calls
• build a customer reference program
• track sales and adoption metrics
• coordinate onboarding, webinars, and feature-adoption campaigns
• use AI for customer research synthesis and marketing frameworks.

What we're looking for

Skills & competencies

product marketing manager

media command

broadcast software

b2b software

saas

competitive positioning

sales enablement

customer adoption

ai-assisted analysis

washington dc

broadcast management group

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive salary and meaningful bonus are mentioned without numeric amounts
• health insurance, 401(k), and paid time off.

Why this role

AI-native product marketing role supporting a proprietary broadcast software platform with stated 30%+ year-over-year growth.

About the employer

Broadcast Management Group is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.