Marketing Manager

Job overview

The Marketing Manager role is onsite in La Crosse, WI; compensation is not specified. People’s Food Co-op’s marketing supports business performance and its mission, including community ownership, local sourcing, and sustainability. The manager leads marketing strategy and execution across promotions, communications, and in-store experiences, while overseeing budgets, projects, team leadership, and performance tracking. The role connects marketing activity to store performance, customer engagement, owner participation, and community relationships.

What you'll do

• Develop annual and seasonal marketing plans and maintain the promotional calendar
• lead integrated campaigns across in-store, digital, print, email, and community channels
• oversee promotions and in-store messaging
• manage the marketing budget and vendor relationships
• lead and develop the marketing team
• track KPIs and campaign performance
• steward brand standards
• support community partnerships and educational programming
• oversee digital communications and analytics.

What we're looking for

Skills & competencies

marketing manager

la crosse wi

people’s food co-op

retail marketing

marketing strategy

campaign management

promotions

community engagement

local sourcing

sustainability

team leadership

marketing budget

digital communications

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical insurance for employees working 30 or more hours per week
• dental, vision, life products, short-term disability and ancillary products
• 401(k) with employer match
• 20% staff discount.

Why this role

Leads a team of two marketing professionals; reports to the General Manager; direct reports are a Graphic Designer and Social Media Coordinator; role combines strategic planning with hands-on retail marketing.

About the employer

People's Food Co-op is hiring for this role. Industry: Supermarkets and Other Grocery Retailers (except Convenience Retailers). Sector: 44.