Digital Marketing Manager

Job overview

The Digital Marketing Manager role is onsite in Palatka, FL. Compensation is not specified; the posting describes a competitive pay plan based on experience. Beck Automotive Group operates five dealerships and is seeking to grow its online automotive business. The manager develops and oversees digital marketing strategy, including paid search and search engine optimization. By analyzing campaign and website performance, managing budgets, and coordinating with the marketing team, the role supports traffic, conversions, and broader business growth.

What you'll do

• Develop and manage PPC campaigns across Google, Bing, and social platforms
• conduct keyword research and create ad copy
• analyze campaign metrics and optimize performance
• plan SEO strategies and optimize website content, landing pages, and blogs
• conduct competitive analysis
• use analytics tools to report performance
• coordinate SEO best practices and integrate paid and organic efforts with broader marketing
• manage budgets and resources.

What we're looking for

Skills & competencies

digital marketing manager

automotive marketing

ppc campaigns

seo

google analytics

paid search

keyword research

palatka fl

beck automotive group

competitive pay plan

automotive industry experience

sunday closed

401(k)

paid vacation

Work arrangement

• Weekend coverage required

Benefits & perks

• Health insurance
• dental and vision insurance
• scholarship program with 100% paid college tuition for employee, spouse, or children
• company-paid life insurance
• daycare assistance
• 401(k)
• training
• paid vacation
• six paid holidays
• employee purchase discounts.

Why this role

Requires five or more years of digital marketing management experience in the automotive industry and a track record managing PPC and SEO campaigns. The company is closed every Sunday.

About the employer

Beck Automotive Group is hiring for this role. Industry: New Car Dealers. Sector: 44.