SEO Specialist

Job overview

The SEO Specialist works onsite in Coppell, TX. Compensation is not specified. The role is part of Fonroche Lighting America’s Marketing Team, supporting the company’s organic search growth for its off-grid, solar-powered street lighting solutions. The specialist develops and executes search strategies to improve visibility, qualified organic traffic, and conversions. The work spans technical SEO, content optimization, competitor research, analytics, and emerging AI-powered search practices, connecting website performance to marketing and business goals.

What you'll do

• Develop SEO strategies aligned with marketing and business goals
• conduct keyword, competitor, search-intent, SERP, and content-gap research
• monitor rankings, traffic, conversions, and search performance
• conduct technical SEO audits and address site architecture, crawlability, indexability, and performance issues
• maintain structured data
• optimize website content and metadata
• support link-building and authority efforts
• track KPIs and report actionable insights
• monitor AI-powered search developments.

What we're looking for

Skills & competencies

seo specialist

coppell tx

fonroche lighting america

search engine optimization

technical seo

keyword research

content optimization

google search console

ga4

semrush

organic search

solar lighting

Work arrangement

• Weekend coverage required

Why this role

Requires 3+ years of hands-on SEO experience and experience with Google Search Console, GA4, SEMrush, and SEO tools. WordPress, enterprise or B2B SEO, and local SEO experience are preferred.

About the employer

Fonroche Lighting America is hiring for this role. Industry: Electric Lamp Bulb and Other Lighting Equipment Manufacturing. Sector: 33.