Brand Activation Specialist

Job overview

The Brand Activation Specialist role is fully in-office in Lehi, UT; compensation is not specified. The position supports Trove Brands, a house of brands that includes BlenderBottle, Owala, Whiskware, and Eco-Brite. The specialist plans and executes consumer-facing brand activations across launches, seasonal moments, and broader initiatives. The role turns consumer insights into experiences intended to build awareness, engagement, consideration, and conversion, coordinating with internal teams and external vendors and using campaign results to improve future activations.

What you'll do

• Own and evolve the surprise-and-delight program
• plan and execute annual activation strategies and campaigns
• develop multi-channel plans, timelines, creative themes, promotional events, and giveaways
• partner with Creative, Sales, E-commerce, and PR
• manage budgets, vendors, event logistics, and onsite execution
• monitor campaign performance and KPIs
• maintain product and brand knowledge
• represent the brand at activations and events, with travel as needed.

What we're looking for

Skills & competencies

brand activation specialist

lehi ut

trove brands

blenderbottle

owala

whiskware

eco-brite

experiential marketing

product launches

campaign planning

event logistics

consumer experiences

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental, and vision care
• 401(k) with employer matching
• paid time off
• maternity and paternity leave
• indoor basketball and volleyball court
• fitness center
• yoga studio
• and meditation/nap room.

Why this role

Supports a portfolio of consumer brands and combines campaign planning with event logistics and onsite execution.

About the employer

Trove Brands is hiring for this role. Industry: All Other Miscellaneous Retailers. Sector: 45.