Marketing Director, Assisted and Independent Living

Job overview

The Marketing Director, Assisted and Independent Living role is onsite in Fort Wayne, IN. Compensation is described as competitive and based on experience, with no numeric amount specified. The role supports assisted and independent living occupancy goals at Fort Wayne Health Care Campus. The director develops outreach and marketing activity that connects prospective residents and families with living options. By building referral relationships, coordinating tours and follow-up, and working with campus teams on move-ins, the role supports occupancy and helps families navigate their decisions.

What you'll do

• Develop and carry out marketing plans for assisted and independent living occupancy goals
• build relationships with community organizations, healthcare professionals, and referral sources
• participate in community events and outreach
• conduct tours and explain services, amenities, and living options
• follow up with prospective residents and families
• coordinate move-ins with campus leadership and team members
• track inquiries, tours, referrals, and move-ins
• collaborate on marketing activities and growth opportunities.

What we're looking for

Skills & competencies

marketing director

assisted living

independent living

senior living

community outreach

referral relationships

resident tours

occupancy goals

fort wayne in

fort wayne health care campus

Work arrangement

• Weekend coverage required

Benefits & perks

• Health insurance and voluntary benefits for eligible full-time employees
• paid holidays
• paid time off
• professional growth and development opportunities.

Why this role

Combines senior-living outreach, prospective-resident tours, referral development, and move-in coordination.

About the employer

Fort Wayne Health Campus is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.