Head of Personal Brand and Growth

Job overview

The Head of Personal Brand and Growth role is onsite in Miami, FL. Compensation is $130,000–$160,000 per year in the feed; the posting also describes total compensation of $150,000–$250,000. Guerra Wealth Advisors works to help families build financial confidence through retirement planning and holistic wealth management. This role leads the strategy and team responsible for growing Sebastian Guerra’s personal brand. It connects creative production and multi-channel marketing to business outcomes by shaping content, managing campaigns, and using performance data to refine the growth roadmap.

What you'll do

• Define brand narrative, content strategy, and target audience segments
• develop media plans and a multi-channel growth roadmap
• oversee strategic planning, analytics, and team performance
• mentor team members and coordinate cross-functional campaign work
• create, manage, and optimize paid campaigns on Meta, Google, and LinkedIn
• lead social media marketing and content publishing workflows
• implement AI and automation tools to streamline content production.

What we're looking for

Skills & competencies

head of personal brand and growth

miami fl

guerra wealth advisors

full-time

marketing leadership

personal branding

content strategy

social media marketing

paid campaigns

meta ads

google ads

linkedin ads

ai automation

weekend client events

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) with company match
• relocation assistance for out-of-state hires
• paid time off and holidays
• health reimbursement arrangement
• voluntary vision, dental, and disability coverage
• referral bonuses
• discounted estate planning services
• company-sponsored licenses and certifications.

Why this role

Leads a specialized creative production, video editing, marketing, and ad tech team; role focuses on scaling a financial-services personal brand through video and creative content.

About the employer

Guerra Wealth Advisors is hiring for this role. Industry: Miscellaneous Financial Investment Activities. Sector: 52.