Web Analytics Specialist — Digital Measurement and Tagging

Job overview

The Web Analytics Specialist role is onsite in Bonita Springs, FL. Compensation is $52,000–$65,000 per year. The position supports Discovery Senior Living’s digital marketing measurement by maintaining data flow between websites, Google Tag Manager, and advertising platforms. The specialist implements and tests tracking infrastructure, maintains analytics and reporting integrations, and validates conversion data. This work helps marketing stakeholders measure campaign performance and use reliable attribution and reporting.

What you'll do

• Manage Google Tag Manager containers, triggers, and variables
• lead and maintain server-side tag management
• debug and quality-check tags
• configure Google Analytics 4 setups and migrations
• configure Google Search Console and API integrations
• standardize UTM tagging
• set up conversion actions and lead-form tracking
• import GA4 conversions into Google Ads
• oversee Google and Microsoft Ads tracking
• test conversion forms across CRM and advertising platforms
• create Looker Studio dashboards and manage Search Console API connections.

What we're looking for

Skills & competencies

web analytics specialist

digital measurement

google tag manager

ga4

google search console

conversion tracking

looker studio

bonita springs fl

discovery senior living

$52,000–$65,000 per year

utm governance

google ads

Work arrangement

• Weekend coverage required

Why this role

Requires advanced proficiency in web and server-side Google Tag Manager and GA4, experience with Google Ads, Microsoft Ads, and Google Search Console, and troubleshooting skills using browser developer tools and GTM debug mode.

About the employer

Discovery Senior Living is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.