Senior Director of Loyalty

Job overview

The Senior Director of Loyalty role is onsite in Los Angeles, CA, with an annual salary of $180,000–$210,000. SKIMS is an apparel and essentials brand focused on technically innovative, comfort-driven products. The role sits within the Data, Insights, and Loyalty organization and partners across digital, retail, marketing, product, customer experience, finance, technology, and analytics. The director owns the loyalty program strategy and roadmap, using customer insights and performance measurement to strengthen member relationships and support long-term growth. The role leads cross-functional execution, program experimentation, team development, and the evolution of member benefits and experiences.

What you'll do

• Set enterprise loyalty strategy, objectives, customer value proposition, and multi-year roadmap
• grow enrollment, activation, engagement, retention, and customer value
• develop member benefits and experiences
• coordinate loyalty campaigns and communications
• define measurement frameworks and KPIs
• build experimentation plans and use results to guide decisions
• align senior leaders and cross-functional partners
• build and develop the loyalty team
• manage processes, external partners, and program budgets
• ensure privacy, consent, and data-governance requirements are followed.

What we're looking for

Skills & competencies

senior director of loyalty

los angeles ca

skims

full-time

annual salary $180k–$210k

loyalty strategy

lifecycle marketing

customer retention

member experience

data and analytics

cross-functional leadership

apparel brand

Work arrangement

• Weekend coverage required

Benefits & perks

• Company-paid healthcare up to 100%, fertility benefits, 401(k) with up to 4% match, unlimited paid time off, LinkedIn Learning access, and employee discounts.

Why this role

Senior enterprise leadership role owning a scaled, cross-channel loyalty program and its strategy, economics, measurement, and team.

About the employer

SKIMS is hiring for this role. Industry: Cut and Sew Apparel Manufacturing (except Contractors). Sector: 31.