Digital Marketing Specialist – Paid Media and Content

Job overview

The Digital Marketing Specialist – Paid Media and Content role follows a hybrid schedule in Pewaukee, WI: onsite Monday through Thursday and remote on Fridays. Annual compensation is $45,000–$55,000. The role supports the Corporate Marketing Team and its work for local dance studios. The specialist helps plan and optimize paid campaigns, create content and email communications, and report on performance. These efforts support lead generation, brand growth, and the studios’ ability to attract and engage students.

What you'll do

• Support paid campaigns across Google Ads and social platforms
• optimize bids, budgets, audiences, keywords, placements, and creative tests
• write and test ad copy
• maintain an editorial calendar
• create SEO-informed content
• build segmented email campaigns
• report on channel performance and share actionable insights
• contribute to marketing playbooks and studio enablement.

What we're looking for

Skills & competencies

digital marketing specialist

hybrid

pewaukee wi

fred astaire dance studios

paid media

google ads

content marketing

seo

email campaigns

marketing analytics

$45k–$55k/year

dance studios

Work arrangement

• Weekend coverage required

Benefits & perks

• Annual salary of $45,000–$55,000
• hybrid schedule with remote Fridays
• mentorship and professional development opportunities.

Why this role

Hybrid schedule with Fridays remote; supports a network of more than 300 dance studios; high school diploma required and bachelor’s degree preferred.

About the employer

Fred Astaire Dance Studios is hiring for this role. Industry: Fitness and Recreational Sports Centers. Sector: 71.