Vice President of Sales and Marketing — Assisted Living

Job overview

The Vice President of Sales and Marketing role is fully remote and open nationwide, with a stated base salary starting at $150,000 per year plus performance-based bonus. The role supports Colliers Assisted Living's Florida communities and its mission of taking care of residents and families. The executive leads sales and marketing strategy, builds organic referral networks, and coaches community Marketing Directors toward occupancy and revenue goals. Extensive travel throughout Florida supports community teams, referral relationships, and market performance.

What you'll do

• Execute sales and marketing strategy across Florida communities
• build organic referral relationships with hospitals, physicians, discharge planners, social workers, faith communities, and local organizations
• maintain rate integrity
• travel extensively throughout Florida to support sales teams
• convert qualified leads
• coach and hold Marketing Directors accountable to occupancy and revenue goals
• monitor market trends, competitors, and occupancy data
• report census, pipeline, and revenue forecasts to executive leadership
• represent the organization at industry events and outreach initiatives.

What we're looking for

Skills & competencies

vice president of sales and marketing

remote nationwide

colliers assisted living

assisted living

senior living sales

florida portfolio

extensive florida travel

referral partnerships

occupancy growth

rate integrity

marketing director coaching

$150k+ base

performance bonus

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based bonus and travel reimbursement.

Why this role

Fully remote, open nationwide, with extensive Florida travel required. Requires assisted living experience, 5+ years in senior living sales leadership, and a record of building referral pipelines and meeting occupancy goals.

About the employer

INNOVATIVE ARBOR OAKS AT LAKELAND HILLS is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.