Director/VP of Marketing

Job overview

The Director/VP of Marketing role is based in Broomfield, CO or South San Francisco, CA, with frequent in-office presence expected three to five days per week. Compensation is $160,000–$220,000 per year. Lightship builds fully electric travel trailers and a commercial battery and propulsion-assist platform; its products are assembled in Broomfield, and the company sells directly to customers. Reporting to the Chief Commercial Officer and Co-Founder, this leader owns marketing strategy, the team, and performance measurement. The role connects brand exposure to qualified demand and sales, supports both consumer and commercial offerings, and uses product and customer insight to guide marketing decisions.

What you'll do

• Set and execute marketing strategy tied to brand building, pipeline, and revenue
• manage full-funnel channels including paid, organic, lifecycle, PR, events, partnerships, owner community, and website
• work with sales on the reservation-to-delivery funnel
• lead and develop the marketing team
• manage marketing metrics and reporting
• support PowerSled positioning and demand generation with the commercial team
• and collaborate with product and engineering teams.

What we're looking for

Skills & competencies

director/vp of marketing

broomfield co

south san francisco ca

in-office 3–5 days/week

lightship

$160k–$220k

marketing strategy

team leadership

electric travel trailers

powersled

full-funnel marketing

up to 25% travel

401(k)

paid parental leave

Work arrangement

• Weekend coverage required

Benefits & perks

• Healthcare, dental and vision insurance, 401(k), flexible paid time off, 13 company holidays, 12 weeks of paid parental leave, and a yearly LightTrip stipend for an RV trip and/or professional development.

Why this role

Requires 10+ years in marketing, including 4+ years leading a team, experience marketing a high-consideration physical product with a long sales cycle, and experience building an early-stage marketing function. The role includes periodic travel between the Bay Area and Colorado, plus owner events, shows, and shoots, estimated at up to 25%. Benefits include healthcare, dental and vision, 401(k), flexible paid time off, 13 company holidays, 12 weeks of paid parental leave, and a yearly LightTrip stipend.

About the employer

Lightship is hiring for this role. Industry: Travel Trailer and Camper Manufacturing. Sector: 33.