Director of Marketing, Product Planning & Business Development

Job overview

The Director of Marketing, Product Planning & Business Development role is onsite in Buffalo Grove, IL, with compensation not specified in the structured pay fields; the posting states a base salary range of $104,800–$149,300. The role leads marketing for Wabtec Vapor Bus Solutions and serves as a commercial bridge among Sales, Engineering, Product Development, customers, and business leadership. The director turns market and customer insights into product roadmaps, value propositions, commercialization plans, and growth opportunities. The role supports stronger market position, product launches, and profitable growth across OEM, aftermarket, and adjacent transit markets.

What you'll do

• Lead and develop the Vapor Bus Marketing organization
• create annual marketing strategies and measure program performance
• develop product roadmaps and lead voice-of-customer work
• partner with Engineering on product investments and feasibility
• conduct market sizing, segmentation, competitive benchmarking, pricing, and profitability reviews
• identify business opportunities and partnerships
• support customer relationships, sales strategies, presentations, and proposals
• align cross-functional teams on product strategy and launch readiness
• travel up to 50%.

What we're looking for

Skills & competencies

director of marketing

product planning

business development

wabtec

vapor bus solutions

product roadmaps

voice of customer

go-to-market

transit markets

cross-functional leadership

travel up to 50%

$104,800–$149,300 base

Work arrangement

• Weekend coverage required

Benefits & perks

• Health, welfare, and retirement benefits
• annual bonus may be available if eligible
• relocation assistance may be provided if eligibility requirements are met.

Why this role

Requires 10+ years of progressive product, marketing, business development, or commercial leadership experience and 5+ years of leadership experience. A bachelor’s degree is required; an MBA is preferred. Relocation assistance may be provided if eligibility requirements are met. Annual bonus may be available if eligible.

About the employer

Wabtec is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.