Education & Market Activation Lead

Job overview

The Education & Market Activation Lead role is in-office in Charlotte, NC, with travel of 4–5 days per month across the company’s footprint and to industry events and trade shows. Compensation is not specified. The role sits at the intersection of learning, events, and marketing at Hoffman & Hoffman, a commercial HVAC solutions provider, and partners with Product Management. The lead builds learning and market-education programs and creates content that supports the sales force and customers. The work connects product knowledge and technical expertise with training, events, and marketing activity.

What you'll do

• Administer learning management systems and learning operations
• develop internal training strategy and content
• deliver external training and market education
• support social media presence
• produce video, digital, print, and interactive content
• coordinate with Product Management
• use AI content tools in daily work
• manage projects and stakeholders
• use LMS platforms and Microsoft 365.

What we're looking for

Skills & competencies

education & market activation lead

charlotte nc

hoffman & hoffman

commercial hvac

learning operations

lms administration

training strategy

market education

b2b marketing

ai content tools

microsoft 365

travel 4–5 days/month

Work arrangement

• Weekend coverage required

Why this role

New role to be built; in-office in Charlotte; travel 4–5 days per month across the company footprint and to industry events and trade shows.

About the employer

Hoffman & Hoffman Inc is hiring for this role. Industry: Administrative Management and General Management Consulting Services. Sector: 54.