Director, Content & Product Marketing

Job overview

The Director, Content & Product Marketing role is listed in Chicago, IL, and the posting describes a remote position. The annual base salary range is $175,000–$205,000, with eligibility for additional annual bonus compensation. The role leads content and product marketing for Helium 10, part of a commerce platform serving brands and agencies. The director aligns product vision, brand positioning, and revenue growth by setting product narratives, go-to-market strategy, content direction, and search visibility. The role also manages a five-person team and connects product marketing, content, product, growth, brand, and customer success teams to execute launches and campaigns.

What you'll do

• Define product positioning and messaging
• advise product leadership using market insight and customer evidence
• lead go-to-market strategies for launches and expansions
• own content strategy across web, blog, and social
• oversee SEO, AEO, and GEO
• set editorial standards and brand voice
• measure and report business impact
• collaborate on multichannel campaigns
• conduct market research
• build and mentor the product and content marketing team.

What we're looking for

Skills & competencies

director

content marketing

product marketing

chicago il

helium 10

go-to-market strategy

seo

aeo

geo

saas

e-commerce

team leadership

$175k–$205k base salary

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible paid time off
• paid and floating holidays
• medical, dental, vision, FSA, HSA with employer contribution, life and pet insurance
• 401(k) match
• paid volunteer time
• paid parental leave
• Wellhub and Peloton membership subsidy
• Carrot fertility and family-building platform.

Why this role

Leads both product marketing and content marketing, including SEO, answer engine optimization, and generative engine optimization; manages a team of five.

About the employer

Helium 10 is hiring for this role. Industry: All Other Professional, Scientific, and Technical Services. Sector: 54.