Channel Marketing Manager (Partner Growth)

Job overview

The Channel Marketing Manager (Partner Growth) role is remote for a U.S.-based employee; East Coast or Central locations are preferred for EMEA support. Compensation is not specified. Bitwarden provides identity security products, including password and secrets management and passwordless and passkey capabilities. The manager owns partner marketing across onboarding, enablement, demand generation, and events for MSP, reseller, and VAR channels. The role prioritizes programs by revenue potential and business urgency, measures performance, and equips channel sales teams with partner-facing content and campaigns.

What you'll do

• Own MSP channel onboarding content, lifecycle emails, enablement webinars, and event calendar support
• develop the annual channel marketing plan and budget
• serve as marketing contact for Channel Sales
• manage event intake and sales enablement deliverables
• report pipeline influence, partner engagement, event ROI, and progress against revenue targets
• extend partner playbooks
• drive partner demand generation
• maintain partner-facing content and portal with cross-functional teams.

What we're looking for

Skills & competencies

channel marketing manager

partner growth

remote

united states

msp

reseller

var

partner enablement

demand generation

bitwarden

identity security

Work arrangement

• Weekend coverage required

Benefits & perks

• Remote work with a global team
• professional development and learning opportunities.

Why this role

All-remote team; U.S. location required, with East Coast or Central preferred. Requires 7+ years of B2B channel, partner, or field marketing experience, ideally with MSPs, resellers, or VARs in SaaS or technology.

About the employer

Bitwarden is hiring for this role. Industry: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services. Sector: 51.