CRM & Lifecycle Marketing Coordinator

Job overview

The CRM & Lifecycle Marketing Coordinator role is onsite at [solidcore] headquarters in Arlington, Virginia. The stated salary range is $59,006–$64,464 per year, based on experience. [solidcore] is a national boutique fitness company with more than 100 studios. The coordinator builds and optimizes messaging across email, SMS, and push notifications to guide clients from their first class through ongoing membership. The role supports client engagement, conversion, and retention by coordinating campaigns, audience segments, reporting, and cross-functional marketing work.

What you'll do

• Build, schedule, and quality-check email, SMS, and push campaigns in Klaviyo
• maintain automated client journeys and propose updates
• draft copy and review creative
• build and validate audience segments
• translate client behavior data into segmentation and personalization
• run A/B tests
• summarize campaign performance
• maintain the content calendar
• use AI tools to support campaign and reporting workflows while maintaining brand voice and data accuracy
• coordinate with Digital, Brand, and Field teams.

What we're looking for

Skills & competencies

crm marketing

lifecycle marketing

marketing coordinator

email campaigns

sms campaigns

push notifications

klaviyo

audience segmentation

a/b testing

arlington va

[solidcore]

$59,006-$64,464/year

fitness and wellness

401(k) match

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based bonus eligibility
• monthly cell phone stipend
• 401(k) with employer match
• medical, dental, and vision insurance
• paid parental leave and parental pay benefits
• free telehealth
• EAP
• commuter benefits
• flexible PTO
• free drop-in classes.

Why this role

Uses Klaviyo and may use Axle, Figma, Canva, InsightsOS, and Tableau; bachelor’s degree preferred; one to two years of CRM or lifecycle marketing experience listed.

About the employer

[solidcore] is hiring for this role. Industry: Fitness and Recreational Sports Centers. Sector: 71.