Paid Search Marketing Director

Job overview

The Paid Search Marketing Director role is listed in Dallas, TX; the posting describes PMG as remote-first but does not specify this role’s work arrangement. Compensation is not specified. PMG is an independent platform company integrating business strategy, media, creative, and data for brand clients. The director provides strategic leadership for paid search programs, connecting campaign strategy, investment, and performance to client business goals. The role also develops team capabilities and advances the SEM practice through measurement, experimentation, technology, and cross-functional collaboration.

What you'll do

• Lead paid search strategy and execution across Google Ads and Microsoft Ads
• oversee optimization, bidding, audience segmentation, keyword expansion, and creative testing
• guide planning, budgets, measurement, and reporting
• establish test-and-learn frameworks
• build platform and industry relationships
• partner across media, creative, analytics, strategy, and technology
• advance use of the Alli platform, automation, and AI
• mentor team members and establish SEM best practices.

What we're looking for

Skills & competencies

paid search marketing director

sem

pmg

dallas tx listing

google ads

microsoft ads

digital media

performance marketing

campaign strategy

analytics and measurement

team leadership

ai and automation

Work arrangement

• Weekend coverage required

Benefits & perks

• Professional development and mentorship
• generous time off
• paid parental leave
• retirement benefits
• medical, dental, and vision coverage
• fertility and family support
• pet insurance
• lifestyle spending account
• commuter benefits
• eight paid volunteer hours annually
• enterprise AI tools and training.

Why this role

Requires 10+ years of paid search, digital media, performance marketing, or related experience and a bachelor’s degree or equivalent experience; eligible for an annual performance-based bonus program.

About the employer

PMG is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.