Vice President of Sales & Marketing — Assisted Living

Job overview

The Vice President of Sales & Marketing — Assisted Living role is fully remote and open to candidates anywhere in the United States, with extensive travel throughout Florida. Base salary starts at $150,000 per year, plus a performance-based bonus. The role supports Colliers Assisted Living’s Florida communities and its mission of taking care of residents and families. The executive leads sales and marketing strategy to grow occupancy and revenue, build organic referral relationships, and maintain rate integrity across the portfolio. The role also coaches community Marketing Directors, monitors market and occupancy data, and reports performance and forecasts to executive leadership.

What you'll do

• Own and execute sales and marketing strategy across Florida communities
• build organic referral networks with healthcare and community partners
• champion rate integrity
• travel extensively throughout Florida to support community sales teams
• identify and convert leads
• coach and hold Marketing Directors accountable to occupancy and revenue goals
• monitor market trends, competitor activity, and occupancy data
• report census performance, pipeline health, and revenue forecasts to executive leadership
• represent Colliers at industry events and community outreach initiatives.

What we're looking for

Skills & competencies

vice president of sales & marketing

assisted living

senior living sales

revenue growth

referral networks

rate integrity

remote nationwide

extensive florida travel

key west fl listing

$150k+ base

performance-based bonus

travel reimbursement

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based bonus and travel reimbursement
• posting also describes a mission-driven culture and executive autonomy.

Why this role

Fully remote nationwide with extensive Florida travel required; assisted living experience and 5+ years in senior living sales leadership required. Base salary starts at $150,000 plus performance-based bonus; travel reimbursement provided.

About the employer

INNOVATIVE THE COLLIER AT NAPLES is hiring for this role. Industry: Assisted Living Facilities for the Elderly. Sector: 62.