Senior Manager, Performance Creative and Dynamic Creative Optimization

Job overview

The Senior Manager, Performance Creative and Dynamic Creative Optimization role is onsite in Hampton, NH or Boston, MA. Salary is $120,000–$135,000 per year. The role reports to the Director of Brand Marketing and supports personalized brand engagement across channels. The manager leads creative strategy and dynamic creative optimization programs, connecting creative development with data, copywriting, and automation. The work is intended to improve customer acquisition, engagement, and growth through testing, optimization, and performance reporting.

What you'll do

• Lead creative strategy and development for paid digital media and landing pages
• develop and manage DCO programs with internal stakeholders and vendors
• use audience insights and performance data to guide creative
• collaborate with Brand, Media, CRM, Analytics, and Technology teams
• oversee copywriting and creative concepts
• identify automation opportunities
• integrate creative with media plans, data, and technology
• manage A/B and multivariate testing roadmaps
• report performance and recommendations to senior leadership
• maintain program documentation and budget tracking.

What we're looking for

Skills & competencies

performance creative

dynamic creative optimization

dco

creative strategy

digital paid media

personalization

a/b testing

marketing analytics

full-time

hampton nh

boston ma

$120k–$135k

no sponsorship

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, disability, and life insurance
• 401(k)
• paid time off.

Why this role

Requires 7+ years of relevant experience and experience managing DCO programs using platforms such as Google Marketing Platform, Innovid/Flashtalking, Clinch, Smartly, Meta, or The Trade Desk.

About the employer

Addison Group is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.