Digital Content Marketing Specialist

Job overview

The Digital Content Marketing Specialist role is based in Richmond, VA. The posting lists a salary range of $70,000 to $80,000 per year. AMF Bakery Systems manufactures automated bakery equipment and provides production-line solutions to bakeries. The specialist creates and adapts content across digital channels to attract, engage, and convert bakery customers in the Americas. Working with global and regional marketing, product marketing, sales, and creative teams, the role turns product strategy and customer stories into consistent campaigns and sales materials, then tracks content performance to improve results.

What you'll do

• Create and distribute digital content about products, services, teammates, and customer success
• produce blogs, whitepapers, social media, paid campaign assets, videos, presentations, and recruitment materials
• adapt core content for regional needs
• support online lead-generation campaigns
• collaborate on sales enablement materials
• maintain content libraries and calendars
• track and report content performance
• improve content workflows and standards.

What we're looking for

Skills & competencies

digital content marketing specialist

amf bakery

richmond va

onsite

$70,000–$80,000/year

b2b marketing

content creation

digital campaigns

lead generation

video content

social media

sales enablement

bakery equipment

Work arrangement

• Weekend coverage required

Why this role

Combines content creation and storytelling with lead generation, sales enablement, and regional adaptation of global marketing assets.

About the employer

AMF Bakery is hiring for this role. Industry: Commercial and Service Industry Machinery Manufacturing. Sector: 33.