Lead Brand Manager, Campaigns

Job overview

The Lead Brand Manager, Campaigns role is hybrid in Irvine, CA, with an annual salary range of $113,200–$192,400. The role supports SanDisk’s global brand and campaign marketing. The manager leads integrated campaigns from strategy and brief through launch, optimization, and analysis. By coordinating teams and agencies across regions and channels, the role connects brand strategy to measurable awareness, engagement, demand, and business outcomes.

What you'll do

• Lead integrated global campaigns from objectives and audience briefs through creative, channel planning, launch, and optimization
• translate brand and product priorities into campaign strategies and activation plans
• coordinate Product Marketing, regional teams, Social, Ecommerce, Retail, Sales, Communications, and agencies
• establish and monitor campaign KPIs
• optimize media, creative, audiences, and channels
• lead post-campaign analysis and communicate performance and recommendations
• develop testing agendas and campaign best practices.

What we're looking for

Skills & competencies

lead brand manager

campaigns

integrated marketing

global campaigns

brand management

media strategy

campaign analytics

hybrid

irvine ca

sandisk

$113,200–$192,400/year

full-time

ecommerce

social

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid vacation and sick leave
• medical, dental, and vision insurance
• life, accident, and disability insurance
• flexible spending and health savings accounts
• employee assistance program
• tuition reimbursement
• transit benefits
• employee stock purchase plan
• 401(k)
• eligibility for incentive plans.

Why this role

Owns global integrated campaigns across paid, owned, earned, retail, ecommerce, social, and creator channels.

About the employer

SanDisk is hiring for this role. Industry: Semiconductor and Related Device Manufacturing. Sector: 33.