Senior Director, Integrated Marketing — Neurosciences

Job overview

The Senior Director, Integrated Marketing — Neurosciences role is onsite in downtown Charleston, SC. Compensation is not specified. The role supports MUSC Neurosciences, which brings together clinical care, research, and education to advance neurological care and improve patient outcomes across South Carolina. The senior leader sets and executes integrated marketing strategy for neurosciences across enterprise, clinical, academic, and research missions. The role aligns internal stakeholders and communications, brand, public relations, and web teams; leads campaigns and digital journeys; and uses research, analytics, and performance measures to guide investment and improve results.

What you'll do

• Establish the strategic vision and develop neurosciences marketing communications strategies
• monitor industry trends
• develop data-driven business cases for marketing investment
• design and execute integrated campaigns and digital journeys
• coordinate internal teams and external agency partners
• evaluate performance and communicate insights
• align stakeholders and serve as liaison between neurosciences service-line leaders and the Office of Communications and Marketing
• and use market research, competitive intelligence, CRM insights, and analytics to inform plans and measure effectiveness.

What we're looking for

Skills & competencies

senior director

integrated marketing

neurosciences

charleston sc

musc

onsite

marketing communications

peso strategy

digital campaigns

clinical service line

market research

crm analytics

healthcare marketing

Work arrangement

• Weekend coverage required

Why this role

The posting requires experience with PESO (paid, earned, shared, owned) channel strategy and describes a leadership role reporting to MUSC’s Enterprise Deputy Chief Marketing Officer.

About the employer

MUSC is hiring for this role. Industry: Specialty (except Psychiatric and Substance Abuse) Hospitals. Sector: 62.