Director of Integrated Marketing

Job overview

The Director of Integrated Marketing role is hybrid at Ro's headquarters in New York City, NY, with a target base salary of $175,000–$211,000 per year, plus a competitive equity and benefits package as applicable. Ro is a direct-to-patient healthcare company offering telehealth, labs, and pharmacy services. The director leads high-priority consumer campaigns from strategy through launch and performance assessment, aligning Brand, Product Marketing, Growth, Communications, Insights, and channel teams. The role builds cohesive campaigns across paid, owned, and earned channels and improves future execution through performance feedback.

What you'll do

• Own integrated strategy and execution for major consumer campaigns
• translate objectives, audience insights, product claims, and creative concepts into cross-channel plans
• define channel roles, campaign moments, sequencing, dependencies, and operating cadence
• align cross-functional teams
• anticipate risks and resolve blockers
• develop repeatable campaign planning practices
• assess performance and apply learnings to future campaigns.

What we're looking for

Skills & competencies

director of integrated marketing

hybrid

new york city ny

ro

healthcare

consumer campaigns

brand marketing

paid owned earned channels

cross-functional leadership

campaign strategy

$175k–$211k/year

equity package

benefits package

Work arrangement

• Weekend coverage required

Benefits & perks

• Competitive equity and benefits package as applicable
• the posting also describes flexibility to work anywhere in the United States and in-person collaboration arrangements.

Why this role

Initially an individual-contributor role with significant cross-functional leadership responsibility. Ro states that employees in the tri-state area attend headquarters Tuesdays and Thursdays and supports flexibility to work anywhere in the United States, with in-person collaborations during the year for those outside the tri-state area.

About the employer

Ro is hiring for this role. Industry: All Other Miscellaneous Ambulatory Health Care Services. Sector: 62.