Sr. Media Strategist

Job overview

The Sr. Media Strategist is an onsite role based in Grand Rapids, MI, with a total potential compensation of $84,000 - $94,200 per year. This position supports the MV Digital Group team by owning media planning for tier-1 campaigns. This role exists to translate client goals into channel strategies and budget frameworks. The strategist will partner with account managers, mentor junior planners, and provide intellectual leadership to ensure campaign success.

What you'll do

• Own the media planning on tier-1 campaigns, from translating the brief into a channel strategy and budget framework through plan presentation and optimization guidance.
• Define audience strategy for campaigns, identifying the right targeting approaches, data sources, and segmentation logic based on client goals and budget reality.
• Advise on media mix across paid media channels, balancing reach, frequency, cost efficiency, and client objectives.
• Partner with Account Managers in client conversations as the media planning authority, explaining channel decisions and pressure-testing assumptions in real time.
• Build media plans, investment recommendations, and strategy decks that connect audience to channel to budget to KPI in a clear narrative.
• Own planning math: budget allocation across channels, forecasting, pacing models, and reconciliation.
• Lead research inputs that inform planning decisions, including competitive landscape, audience data, platform capabilities, and market context, and turn them into actionable media recommendations.
• Evaluate and recommend media partners, platforms, and inventory sources.
• Design measurement frameworks and test-and-learn structures.
• Mentor junior planners.

What we're looking for

Skills & competencies

full-time

day shift

grand rapids mi

advance local

media planning

strategy

digital advertising

tier-1

$84k-$94k

no on-call

no travel

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental and vision plans, flexible spending accounts, fertility assistance, 401k plan, paid parental and caregiver leave, employee assistance program, legal assistance, life insurance.

About the employer

Advance Local is hiring for this role. Industry: Advertising Agencies. Sector: 54.