Senior Marketing Operations Manager — Reporting and Analytics

Job overview

The Senior Marketing Operations Manager — Reporting and Analytics role is hybrid and may be based in the New York City, Austin, King of Prussia, or Scottsdale office; the listing location is Austin, TX. The expected base salary is $105,000–$120,000 per year, with eligibility for the company bonus pool and new-hire equity. Vestwell is a financial technology company whose platform supports retirement, education, and healthcare savings. The manager owns marketing analytics, reporting, dashboards, and marketing attributes, helping teams measure performance and make informed campaign decisions. By connecting data from Google Analytics, HubSpot, and Salesforce and coordinating with Marketing, Data, Revenue Technology, Product, and Engineering, the role supports consistent measurement and targeted campaigns.

What you'll do

• Own marketing performance reporting, dashboards, recurring reports, metric definitions, and reporting standards
• partner with Data and Revenue Technology to map data across Google Analytics, HubSpot, and Salesforce and identify access or quality gaps
• build and maintain reports on initiatives, campaigns, funnel movement, and business outcomes
• maintain Marketing’s understanding of customer attributes used for segmentation and targeting
• help campaign teams apply approved attributes
• document attribution limitations
• and coordinate requirements and data questions across Marketing, Data, Revenue Technology, Product, and Engineering.

What we're looking for

Skills & competencies

senior marketing operations manager

reporting and analytics

vestwell

hybrid

austin tx

new york city

king of prussia

scottsdale

marketing analytics

google analytics

hubspot

salesforce

$105k–$120k

Work arrangement

• Weekend coverage required

Benefits & perks

• Comprehensive health benefits
• generous time off
• Employee Wellbeing Committee
• hybrid work model
• 401(k) plan
• eligibility for company bonus pool and new-hire equity.

Why this role

The posting identifies this as a hands-on analytics and reporting role, not a software or data engineering position. It is part of Vestwell’s hybrid in-office operation and may be based in one of four listed offices.

About the employer

Vestwell is hiring for this role. Industry: Financial Transactions Processing, Reserve, and Clearinghouse Activities. Sector: 52.