Marketing Specialist — Behavioral Health & Medical Spa

Job overview

The Marketing Specialist — Behavioral Health & Medical Spa role is hybrid, based in Maryland or Northern Virginia, with flexible work-from-home options. The salary range is $55,000–$70,000 per year plus performance bonuses. The role supports a multidisciplinary wellness practice offering behavioral health and aesthetic medical spa services. The specialist develops integrated campaigns and content to expand brand awareness, strengthen community presence, and support client growth. The role collaborates with clinical and aesthetics teams, tracks campaign outcomes, and maintains consistent communications across channels.

What you'll do

• Develop and execute marketing strategies for behavioral health and aesthetic services
• create social media, newsletter, and website content
• manage and analyze Google Ads and Meta Ads campaigns
• coordinate regional outreach, partnerships, and events
• collaborate on programs, workshops, and treatment launches
• maintain brand consistency
• track and report marketing metrics.

What we're looking for

Skills & competencies

marketing specialist

full-time

hybrid

maryland

northern virginia

behavioral health

medical spa

digital marketing

google ads

meta ads

community outreach

performance bonuses

Work arrangement

• Weekend coverage required

Benefits & perks

• Performance-based incentives, flexible hybrid schedule, employee discounts on wellness and aesthetic services, and a collaborative mission-driven environment.

Why this role

Hybrid work schedule and employee discounts on wellness and aesthetic services.

About the employer

Cervello-Wellness is hiring for this role. Industry: Offices of Mental Health Practitioners (except Physicians). Sector: 62.