Head of Marketing

Job overview

The Head of Marketing role is remote across the USA. Compensation is not specified; the posting says final offers are customized based on experience, geographic location, and market considerations. Formic’s Marketing Team supports commercial expansion for its robotics-as-a-service solutions for manufacturers. The role builds and leads a measurable marketing and pipeline-generation engine spanning brand, demand generation, Sales Development, and go-to-market engineering. It connects marketing activity to qualified opportunities and revenue through clear ownership, experimentation, data, and coordinated work with Sales and RevOps.

What you'll do

• Own marketing strategy, positioning, messaging, content, campaigns, and channels
• generate qualified pipeline across marketing, lead generation, SDR/outbound, account-based marketing, events, paid, organic, partnerships, and emerging channels
• lead Sales Development and go-to-market engineering capabilities
• establish funnel definitions, lead routing, metrics, and reporting
• partner with Sales and RevOps
• run measurable experiments
• build and develop the multidisciplinary team.

What we're looking for

Skills & competencies

head of marketing

formic

remote usa

marketing leadership

b2b demand generation

pipeline generation

sales development

gtm engineering

marketing technology

ai-enabled systems

sales and revops partnership

equity program

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity program
• medical, dental, and vision coverage
• employer-paid insurance benefits
• employee assistance program
• up to 12 weeks paid parental leave
• 401(k)
• remote and hybrid home office stipend
• monthly cell phone reimbursement
• flexible time off.

Why this role

Fully remote; broad leadership scope across marketing, demand generation, Sales Development, and go-to-market engineering; equity program; healthcare coverage; paid parental leave; 401(k); home office stipend for remote and hybrid employees; flexible time off.

About the employer

Formic is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.