Marketing Director — Long-Term Care

Job overview

The Marketing Director role is onsite in Saint Louis, MO; compensation is not specified. The position leads marketing initiatives for Blue Circle Rehab, with a focus on the long-term care sector and senior care services. The director develops and executes multichannel marketing strategies, oversees content and campaigns, and uses analytics to guide decisions and improve outreach. The role also manages budgets, conducts market research, and coordinates with creative teams and internal and external partners to support growth and brand presence.

What you'll do

• Develop and execute marketing strategies for the long-term care industry
• lead digital, social media, print, and content campaigns
• oversee website, email, and social content
• use marketing automation and CRM systems
• analyze web and social analytics
• manage advertising sales efforts
• coordinate with creative teams on visual content
• monitor marketing budgets
• conduct market research on trends, competitors, and growth opportunities
• collaborate with internal teams and external partners.

What we're looking for

Skills & competencies

marketing director

long-term care

saint louis mo

blue circle rehab

marketing strategy

multichannel campaigns

seo

content marketing

digital advertising

social media

marketing automation

google analytics

wordpress

crm

Work arrangement

• Weekend coverage required

Why this role

The posting calls for experience with SEO, multichannel campaigns, marketing automation, analytics, WordPress, CRM systems, and Adobe Creative Suite.

About the employer

Blue Circle Rehab is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.