Organic Search Specialist

Job overview

Organic Search Specialist is a hybrid role, with onsite work three days a week at Jostens’ corporate office in Minneapolis, MN. The salary range is $60,000–$65,000 per year, with annual bonus eligibility. The role supports Jostens’ marketing team in reaching customers through digital and other marketing channels. The specialist improves how Jostens content and products are discovered through organic search, answer engines, and generative AI experiences. Research, optimization, performance analysis, and reporting help internal partners turn search behavior and results into website improvements and recommendations aligned with consumer needs and business goals.

What you'll do

• Conduct keyword, topic, and competitor research to identify website content opportunities.
• Analyze audience needs, search intent, and B2B and B2C journeys.
• Partner with UX, developers, Brand, Content, Paid Media, and Analytics on website changes and content improvements.
• Monitor search engine updates and AI-powered search experiences, and recommend actions to improve visibility and discoverability.
• Analyze performance using tools such as Google Analytics 4, Google Search Console, SEMrush, and HubSpot or similar platforms.
• Develop recurring reports and present insights and recommendations to internal partners and leaders.

What we're looking for

Skills & competencies

organic search specialist

search engine optimization

seo

answer engine optimization

aeo

generative engine optimization

geo

keyword research

google analytics 4

google search console

hybrid

minneapolis mn

jostens

$60,000–$65,000 per year

Work arrangement

• Weekend coverage required

Benefits & perks

• Healthcare coverage including health, dental, and vision
• voluntary benefits
• 401(k) with immediate vesting
• accrued paid time off and company-paid holidays
• and tuition reimbursement after six months of service.

Why this role

The role spans SEO, answer engine optimization (AEO), and generative engine optimization (GEO), including monitoring how products, services, and the brand appear in AI-powered search.

About the employer

Jostens is hiring for this role. Industry: Web Search Portals and All Other Information Services. Sector: 51.