Direct Marketing Specialist

Job overview

The Direct Marketing Specialist role is an onsite, full-time position in Grand Ledge, MI. Compensation is not specified. Roberts Sinto Corporation designs and manufactures equipment for foundry, surface treatment, and material handling markets; the role supports growth of equipment, aftermarket parts, and service businesses. The specialist develops campaigns and technical content, manages customer data, and conducts outreach to increase market visibility, support customer retention, generate qualified leads, and contribute to long-term business growth. The role works closely with sales, service, engineering, and parts teams.

What you'll do

• Develop targeted customer lists and CRM databases
• create email, social media, digital, and print campaigns
• manage newsletters
• produce technical content such as catalogs, brochures, spec sheets, articles, and videos
• support trade show planning and follow-up
• analyze customer and equipment data for sales opportunities
• conduct customer outreach
• manage communications and follow-up through the sales cycle
• research and implement AI and marketing automation tools.

What we're looking for

Skills & competencies

direct marketing specialist

grand ledge mi

sinto america

roberts sinto

full-time

marketing campaigns

crm

technical content

customer outreach

lead generation

aftermarket sales

trade shows

Work arrangement

• Weekend coverage required

Benefits & perks

• Benefits include medical, dental, and vision coverage
• 401(k) with company match and profit sharing
• disability and life insurance
• flexible spending accounts
• paid time off and sick time
• employee assistance
• and tuition reimbursement.

Why this role

The posting seeks experience with direct marketing and inside sales, Adobe Creative Suite, Google AdWords, Google Analytics, LinkedIn Campaigns, and ZoomInfo. Manufacturing, industrial equipment, or foundry experience is a plus.

About the employer

Sinto America Inc is hiring for this role. Industry: Rolling Mill and Other Metalworking Machinery Manufacturing. Sector: 33.