Director of Digital Marketing

Job overview

The Director of Digital Marketing role is listed for Bellingham, WA; Vancouver, WA; or Waynesboro, TN, with the employer stating it will hire at whichever location produces the strongest candidate and also describing remote flexibility. The stated annual base salary is $150,000–$180,000 for the initial six months, followed by an incentive-based compensation package. The role leads Seeking Health’s direct-to-consumer marketing for its nutritional supplement business, which emphasizes customer education. The director owns the DTC growth plan and leads content, SEO, email, e-commerce, paid media, analytics, and team development. The role aims to grow revenue profitably, improve customer lifetime value, and help customers make informed health and product decisions.

What you'll do

• Lead education-first campaigns across YouTube, blogs, guides, email, and social
• oversee SEO, email automation, and paid media
• own the DTC P&L and growth plan
• manage CAC, LTV, channel contribution, and margin
• improve conversion, retention, and subscriptions
• coordinate across retail, wholesale, and Amazon teams
• use AI for personalization and efficiency
• define OKRs and report performance
• recruit, develop, and lead the DTC marketing team.

What we're looking for

Skills & competencies

director of digital marketing

bellingham wa

vancouver wa

waynesboro tn

seeking health

$150k–$180k annual base for initial six months

digital marketing

direct-to-consumer

seo

email marketing

e-commerce

paid media

ai-driven marketing

remote flexibility

Work arrangement

• Weekend coverage required

Benefits & perks

• 401(k) with 6% match, life insurance, short-term disability, four weeks of vacation, sick leave, nine holidays, birthday off, medical, dental, vision, wellness and travel reimbursements, on-site fitness, discounted product stipend, and training opportunities.

Why this role

The posting lists Bellingham, WA, Vancouver, WA, and Waynesboro, TN as hiring locations and mentions remote flexibility. The initial six-month base salary is stated separately from the subsequent incentive-based package.

About the employer

Seeking Health is hiring for this role. Industry: Pharmaceutical Preparation Manufacturing. Sector: 32.