Patient Care Liaison — Marketing and Business Development

Job overview

The Patient Care Liaison — Marketing and Business Development role is onsite in Gallatin, TN, with an annual salary of $65,000–$75,000 plus an incentive plan. Sweetwater Care’s role supports skilled nursing facilities across the Tennessee market and aims to influence market growth and patient access to post-acute care. The liaison develops referral relationships, supports census growth, and coordinates with clinical and operational teams to facilitate appropriate patient placements. The role also shares market insights and best practices to strengthen business development performance.

What you'll do

• Develop relationships with hospitals, case managers, physicians, and community partners
• serve as liaison between referral sources and facility teams
• expand strategic accounts
• represent the organization at outreach and industry events
• execute market growth plans
• monitor referral trends and admission outcomes
• coordinate patient placements and discharge-planner communication
• promote clinical capabilities
• share sales best practices
• use CRM systems to manage accounts and track performance.

What we're looking for

Skills & competencies

patient care liaison

marketing

business development

gallatin tn

sweetwater care

skilled nursing facilities

tennessee market

referral relationships

census growth

post-acute care

clinical collaboration

territory travel

$65k–$75k per year

Work arrangement

• Weekend coverage required

Benefits & perks

• Incentive plan
• competitive compensation and benefits package
• collaborative work with clinical and operational leadership.

Why this role

The role requires travel within an assigned territory and seeks at least three years of healthcare business development or liaison experience.

About the employer

Sweetwater Care is hiring for this role. Industry: Nursing Care Facilities (Skilled Nursing Facilities). Sector: 62.