Director of Sales, South Central Region

Job overview

The Director of Sales, South Central Region role is primarily office-based in Fontana, CA. Annual compensation is $160,000–$190,000. The role leads a regional sales organization serving vocational vehicle and equipment customers. This position directs sales strategy, team development, customer relationships, forecasting, and CRM practices to support revenue, profitability, market share, and customer retention goals. It coordinates with executive leadership and operations to align sales activity with business needs and equipment availability.

What you'll do

• Recruit, train, coach, and develop sales professionals
• set performance expectations and conduct reviews
• develop regional sales strategies and business opportunities
• manage customer relationships and retention
• prepare sales plans, budgets, forecasts, and reports
• ensure Salesforce CRM use and data integrity
• collaborate with operations, marketing, service, and administrative teams.

What we're looking for

Skills & competencies

director of sales

south central region

sales leadership

vocational equipment

truck sales

business development

salesforce crm

customer retention

fontana ca

custom truck one source

$160,000–$190,000/year

Work arrangement

• Weekend coverage required

Why this role

Leadership of sales for vocational equipment and truck sales, including fleet accounts, municipalities, contractors, and industry partners.

About the employer

Custom Truck One Source is hiring for this role. Industry: All Other Specialty Trade Contractors. Sector: 23.