Retail Media Analyst

Job overview

The Retail Media Analyst role is hybrid in Santa Monica, CA, with four days onsite and pay of $50 per hour. The posting describes a 12-month contract with potential conversion for a consumer products organization expanding its in-house retail media capabilities. The analyst executes and optimizes paid campaigns across retail and grocery platforms, with particular focus on Walmart and Target. The role uses campaign data to guide optimization and budget decisions and supports collaboration among eCommerce, marketing, brand, and creative stakeholders.

What you'll do

• Build, launch, manage, and optimize retail media campaigns
• support the transition of Walmart and Target campaign responsibilities in-house
• manage campaigns in Pacvue or comparable platforms
• adjust bids, budgets, keywords, and targeting
• monitor performance and identify anomalies and opportunities
• track campaign KPIs
• prepare performance reports
• conduct keyword and competitor research
• recommend budget allocation
• maintain campaign structures and documentation.

What we're looking for

Skills & competencies

retail media analyst

retail media

campaign management

walmart

target

pacvue

campaign optimization

performance reporting

santa monica ca

hybrid

four days onsite

$50 per hour

12-month contract

Work arrangement

• Weekend coverage required

Why this role

The posting specifies a 12-month contract with potential conversion and a hybrid schedule of four days onsite.

About the employer

DirectedLINK LLC is hiring for this role. Industry: Media Buying Agencies. Sector: 54.