Integrated and Brand Marketing Manager

Job overview

The Integrated and Brand Marketing Manager role is primarily onsite in Kamas and/or Midway, UT, four days per week, with remote work one day per week. Compensation is not specified. Ballerina Farm is a family-run enterprise with initiatives spanning content, agriculture, food production, retail, e-commerce, and hospitality. The manager connects marketing channels and cross-functional teams to turn business priorities into coordinated campaigns and product launches. The role leads integrated strategy, go-to-market planning, lifecycle and paid media direction, retail marketing, performance measurement, and agency collaboration to support brand growth and measurable business results.

What you'll do

• Develop integrated marketing strategies and own the marketing calendar
• translate growth priorities into campaign plans and briefs
• lead product positioning, go-to-market strategy, and launch coordination
• guide CRM, email, SMS, lifecycle, and paid media strategy
• develop retail and marketplace marketing plans
• establish KPIs and analyze campaign performance
• manage and develop the Growth Marketing Analyst
• lead cross-functional planning and agency relationships.

What we're looking for

Skills & competencies

integrated marketing

brand marketing

product marketing

go-to-market

crm

lifecycle marketing

paid media

retail marketing

full-time

kamas ut

midway ut

ballerina farm

paid time off

health benefits

parental leave

Work arrangement

• Weekend coverage required

Benefits & perks

• Paid time off
• medical, dental, vision, and life insurance
• parental leave.

Why this role

Leads integrated marketing across direct-to-consumer, retail, marketplaces, CRM, paid media, and brand channels; the role is onsite four days weekly with one remote day.

About the employer

Ballerina Farm is hiring for this role. Industry: Marketing Consulting Services. Sector: 54.