Brand and Marketing Creative Principal

Job overview

The Brand and Marketing Creative Principal role is listed in Seattle, WA; the posting describes remote-work support but does not explicitly state that this position is remote, so the listing location is used. Compensation is around $140,000 with equity. Pacaso’s mission is to make second-home ownership possible and enjoyable through a co-ownership model and local property management. The principal leads and produces brand and marketing creative across video, photography, design, and copy, while building AI-enabled creative workflows. The work helps Pacaso present a consistent brand, tell owner and home stories, and create marketing assets efficiently across channels.

What you'll do

• Plan and run shoots
• write interview questions and conduct interviews
• direct camera crews and photographers
• produce video and social assets
• manage owner testimonial stories from planning through approval and distribution
• build and refine AI creative systems and workflows
• partner with growth on paid creative briefs, formats, testing, and results
• set photography and video standards for homes
• manage photographer and videographer networks and shoot calendars
• evolve brand design and copy across marketing touchpoints
• lead marketing design and maintain the Figma design system and templates
• direct social, content, and PR partners
• manage asset libraries, licensing, usage rights, vendor relationships, and production budgets.

What we're looking for

Skills & competencies

full-time

brand and marketing creative principal

seattle wa

pacaso

brand creative

creative direction

ai creative workflows

video production

photography

marketing design

owner stories

around $140k with equity

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity
• discretionary time off
• medical, dental, and vision coverage
• sponsored One Medical, Peloton, and WellHub memberships
• 401(k)
• paid parental leave
• home-office stipend
• monthly internet and cell-phone reimbursement
• quarterly team gatherings
• learning and development investment.

Why this role

AI is embedded in the creative workflow; the role combines creative direction and hands-on production. The posting lists compensation around $140,000 with equity and describes remote-work support, but does not explicitly designate the role as remote.

About the employer

Pacaso is hiring for this role. Industry: Other Activities Related to Real Estate. Sector: 53.