Lead Marketing Strategist

Job overview

The Lead Marketing Strategist role is listed in Des Moines, IA; the posting does not specify a work arrangement. The stated salary range is $127,000–$171,000 per year. The role supports marketing and business teams at Principal Financial Group. The strategist connects customer needs, market insights, and business priorities to shape positioning, messaging, and content strategies. By translating complex products into audience-focused stories and aligning stakeholders around go-to-market work, the role helps strengthen how solutions are positioned and communicated.

What you'll do

• Develop positioning, messaging, and content strategies
• translate complex products and concepts into audience-focused stories
• align marketing and business stakeholders
• apply customer, competitive, and market research
• partner with creative teams to develop content
• lead through influence
• manage complex projects and competing priorities
• explore thoughtful uses of AI to improve marketing work.

What we're looking for

Skills & competencies

lead marketing strategist

marketing strategy

positioning

messaging

content strategy

customer insights

market research

go-to-market

creative collaboration

ai in marketing

des moines ia

principal financial group

$127,000–$171,000/year

Work arrangement

• Weekend coverage required

Benefits & perks

• Flexible Time Off and pension eligibility are stated
• non-sales positions may participate in a bonus program.

Why this role

The posting seeks 10+ years of related marketing experience and experience building strategic marketing programs. Flexible Time Off and pension eligibility are stated.

About the employer

Principal Financial Group is hiring for this role. Industry: Miscellaneous Intermediation. Sector: 52.