Senior Manager, Go-to-Market Strategy & Sales Packaging

Job overview

Senior Manager, Go-to-Market Strategy & Sales Packaging is a hybrid role in New York, NY, with in-office work three days per week on Mondays, Wednesdays, and Thursdays; hybrid roles may work from anywhere for up to four weeks per year. Base salary is $169,000–$211,250 per year, excluding potential equity, bonus, and benefits. The role supports Lyft Ads, which connects advertisers with riders through advertising opportunities. The position leads sales packaging, pricing, and go-to-market strategy across Lyft Ads’ advertising portfolio. It equips sellers with differentiated packages, narratives, and tools, while coordinating with product, data, finance, marketing, and sales teams to improve commercial outcomes.

What you'll do

• Own packaging strategy and pricing for Lyft Ads solutions
• develop tentpole and cultural-moment packages, go-to-market narratives, pricing frameworks, measurement solutions, and audience-segmented offerings. Create field sales materials, monitor package performance, build case studies, establish feedback loops, represent the function with leadership, and manage the Lyft Ads Studio team.

What we're looking for

Skills & competencies

senior manager

go-to-market strategy

sales packaging

lyft ads

advertising strategy

pricing

programmatic advertising

sales enablement

team leadership

hybrid

new york ny

lyft

Work arrangement

• Weekend coverage required

Benefits & perks

• Medical, dental and vision insurance, mental health and family-building benefits, child care and pet benefits, 401(k) match, paid holidays, paid time off, 18 weeks of paid parental leave, commuter benefits, monthly Lyft credits, and Lyft Pink membership.

Why this role

Hybrid schedule requires office attendance three days weekly on Mondays, Wednesdays, and Thursdays; up to four weeks per year may be worked from anywhere.

About the employer

Lyft is hiring for this role. Industry: Taxi and Ridesharing Services. Sector: 48.