Program Director — Automotive Trade Shows

Job overview

The Program Director — Automotive Trade Shows role is hybrid, with three days per week in Dearborn, MI. Compensation is not specified. The role leads automotive trade shows and experiential programs that support brand engagement, product launches, and marketing and business objectives. The director oversees programs from strategy through execution, coordinating clients, cross-functional teams, vendors, budgets, timelines, and performance measures. The role aims to deliver on-brand experiences, measurable engagement, and program results within budget and schedule constraints.

What you'll do

• Lead national and international auto shows and experiential activations
• translate brand and business objectives into event strategies
• lead creative, production, logistics, digital, and client teams
• serve as primary client partner
• oversee budgets and cost control
• manage vendors and show organizers
• develop timelines
• establish KPIs
• identify opportunities for digital integration, immersive technology, and sustainability
• mentor internal teams.

What we're looking for

Skills & competencies

program director

automotive trade shows

experiential marketing

event production

hybrid

dearborn mi

client leadership

program budgets

cross-functional teams

vendor management

brand experiences

extensive travel

Work arrangement

• Weekend coverage required

Why this role

Hybrid arrangement with three days per week in Dearborn; posting states willingness to travel extensively, domestically and internationally.

About the employer

Jackson Dawson is hiring for this role. Industry: Convention and Trade Show Organizers. Sector: 56.