Head of Social, Audience & Influence

Job overview

The Head of Social, Audience & Influence role is listed in Miami, FL; the posting also describes hybrid working among its benefits. Compensation is not specified. The Drum is developing into a global media, events, and intelligence company serving marketing leaders. The role owns global social strategy, audience growth, and platform presence, connecting the company’s journalism, events, awards, intelligence products, and commercial initiatives with relevant audiences. It establishes social-first practices and distribution approaches to grow engagement, influence, and business reach.

What you'll do

• Develop and own global social and audience strategy
• set platform objectives, KPIs, and growth plans
• lead organic social strategy and publishing standards
• develop social-first content formats and video strategy
• build audience distribution and reporting frameworks
• partner with editorial, events, awards, commercial, and marketing teams
• support creator collaborations and thought leadership
• use audience insights and performance data to improve strategy.

What we're looking for

Skills & competencies

social strategy

audience development

social media leadership

digital influence

editorial

video strategy

linkedin

youtube

tiktok

miami fl

the drum

hybrid working

Work arrangement

• Weekend coverage required

Benefits & perks

• 27 days PTO
• 401(k) retirement plan
• discretionary company-wide bonus based on business performance
• enhanced family leave
• two paid volunteering days annually
• mentoring program
• employee referral bonus
• company social events
• hybrid working
• early Friday finish
• learning and development fund or opportunities.

Why this role

The posting calls for 7+ years leading social media, audience growth, or digital influence strategies and experience building audiences across platforms. Hybrid working and an early finish on Fridays are listed among the benefits.

About the employer

The Drum is hiring for this role. Industry: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers. Sector: 51.