Senior Marketing Analyst

Job overview

The Senior Marketing Analyst role is listed in Seattle, WA, with annual compensation of $85,400–$136,700. The role supports REI’s marketing teams by analyzing customer discovery, engagement, and response across digital and other marketing programs. The role exists to turn marketing data into measurement, insights, and recommendations that improve customer acquisition, membership, sales, and marketing effectiveness. It contributes through channel analysis, testing, reporting, and collaboration with marketing, data science, and customer insight teams.

What you'll do

• Design a roadmap for channel efficacy tests with Data Science
• deliver visualizations and reporting using Sigma
• partner with SEO on research and business cases
• build and maintain reporting across paid search, SEO, affiliates, paid media, social, email, direct mail, and push messaging
• analyze data using SQL and tools including R, Python, Excel, Snowflake, and Sigma
• develop test hypotheses
• guide junior team members in analysis and testing practices
• support marketing execution tests and perform ad hoc analytics
• act as an Integrated Data Warehouse subject matter expert and perform UAT as needed.

What we're looking for

Skills & competencies

rei

senior marketing analyst

marketing analytics

digital marketing

seo

sql

marketing measurement

channel testing

data visualization

seattle wa

$85,400–$136,700/year

full-time

sigma

snowflake

Work arrangement

• Weekend coverage required

Benefits & perks

• Employee discount
• health benefits
• retirement savings plan
• accrued time off.

Why this role

Senior individual-contributor role with a strong focus on digital marketing measurement, SEO and organic discovery, and channel efficacy testing.

About the employer

REI is hiring for this role. Industry: Sporting Goods Retailers. Sector: 45.