Creative Strategist

Job overview

The Creative Strategist works in Bentonville, AR; the posting does not specify a remote or hybrid arrangement. Compensation is not specified. The role supports The Bluebird Group, an omnichannel commerce partner helping brands grow across retail and digital channels. The strategist turns shopper insights, product research, performance data, and business objectives into creative direction for digital retail content. The role helps teams develop clear, evidence-based strategies that support conversion goals, brand growth, and stronger creative performance over time.

What you'll do

• Develop digital shelf content strategies and creative frameworks
• research products, categories, competitors, and shopper behavior
• analyze reviews, ratings, search trends, and market dynamics
• create actionable creative briefs and define messaging priorities and success metrics
• collaborate with account teams, designers, copywriters, photographers, and clients
• review creative against shopper needs and performance goals
• analyze testing results and refine future strategies.

What we're looking for

Skills & competencies

creative strategist

the bluebird group

bentonville ar

digital shelf

ecommerce

shopper insights

creative strategy

retail media

amazon

walmart

target

creative briefs

performance optimization

Work arrangement

• Weekend coverage required

Why this role

Combines shopper research, data analysis, storytelling, and creative direction across major retail and eCommerce platforms.

About the employer

The Bluebird Group is hiring for this role. Industry: Advertising Agencies. Sector: 54.