Brand & Lifecycle Specialist — Patient Marketing

Job overview

The Brand & Lifecycle Specialist role is listed for the IVI RMA North America office or remote. The posting also states willingness to work in a hybrid environment and travel up to 10% as needed. Compensation is not specified. IVIRMA is devoted to assisted reproduction technology and fertility care. The specialist develops brand activation, patient insights, and lifecycle strategy so marketing and patient-facing experiences reflect a consistent brand and patient needs. The role translates research and feedback into recommendations for brand, campaigns, patient experience, and growth.

What you'll do

• Implement brand standards across markets and channels
• maintain brand toolkits and templates
• manage qualitative and quantitative research
• develop patient segments and personas
• establish voice-of-patient mechanisms
• map patient decision journeys and conversion barriers
• track brand health
• coordinate competitive research and message testing
• define lifecycle strategy with communications and CRM partners
• synthesize reputation and patient feedback into recommendations.

What we're looking for

Skills & competencies

brand & lifecycle specialist

patient marketing

brand strategy

patient insights

patient journey

lifecycle strategy

ivi america

remote or office

hybrid environment

travel up to 10%

fertility care

marketing strategy

Work arrangement

• Weekend coverage required

Benefits & perks

• For employees working at least 30 hours per week: medical, dental, and vision options
• 401(k)
• paid time off and holidays
• company-paid life insurance, long-term disability, and AD&D
• flexible spending accounts
• employee assistance program
• tuition reimbursement.

Why this role

The posting allows office or remote work, describes a hybrid environment, and states travel up to 10% as needed.

About the employer

IVI America is hiring for this role. Industry: Offices of Physicians (except Mental Health Specialists). Sector: 62.