Brand Manager — Drone and FPV Products

Job overview

The Brand Manager role is listed in Orlando, FL. The posting does not specify a work arrangement or compensation amount. Unusual Machines develops and sells drones and drone components, including products for hobbyist, commercial, and defense audiences. The role exists to own and evolve brand strategy across the company and its portfolio. It supports growth, customer loyalty, and brand equity by translating technical product capabilities into clear positioning, coordinating campaigns, and using customer and performance data to refine marketing.

What you'll do

• Define brand positioning and messaging
• lead integrated campaigns across digital, social, and offline channels
• monitor competitors and market trends
• partner with Product, Sales, Creative, and leadership on launches and brand consistency
• develop brand guidelines
• establish Voice of Customer programs
• measure campaign performance and ROI
• manage brand budgets
• oversee social media strategy, community engagement, and brand voice.

What we're looking for

Skills & competencies

brand manager

brand marketing

drone products

fpv

product positioning

marketing campaigns

voice of customer

social media

orlando fl

unusual machines

rotor riot

fat shark

Work arrangement

• Weekend coverage required

Benefits & perks

• Equity
• medical, dental, and vision benefits
• 401(k)
• generous paid time off
• paid holidays
• daily catered lunches.

Why this role

Owns brand strategy across a portfolio of technical drone products and FPV brands, including Rotor Riot and Fat Shark.

About the employer

Unusual Machines is hiring for this role. Industry: Aircraft Manufacturing. Sector: 33.